Fast&Up India is an idea born out of a passion to offer a product that caters to all the nutritional needs of athletes. We have one core aim - Fuel the sport of the Indian athlete and we have been doing that since our inception in the year 2015 .
We can say with pride that we fuel the sports of India, with a sports fuel that is made in India.
History
A lab that is overlooking the picturesque and beautiful hills of Lugano in Switzerland can never be far from Sports! The Baratelli family have always been avid sports lovers and it was one of those eventful discussions with some bikers which led to the start of a wondrous journey into the world of Sports Nutrition.
The year was 2006, and athletes yearned for genuine nutrition options. The discussions with cyclists and numerous other sky-runners pointed to unmet needs - and here was a company that took pride in being a world-class effervescent manufacturer.
Can we make a product that is effervescent with the right ingredients, an unbeatable mix of amino acids, boost energy, and aid in recovery? The answer was a resounding Yes! Easier said than done. The road was filled with hurdles, but with passion and competency; dreams do come true. After multiple attempts at getting the right mix of efficacy, taste, flavor, and also imagined perception - the lab in Lugano was ready to start the tryst with the outside world.
The verdict was unanimous. Effervescent tablets had been delivered!
We had the right mix which gave results over a period of time. Faster absorption and better bio-availability was an unbeatable combination. A product was needed, which was easy-to-use, practical, and fast that gives the desired results - Fast&Up, a new brand in Sports Nutrition took shape! It heralded the development of a platform of products for sports nutrition where each product addressed a specific need of a sportsperson or a health enthusiast.
Extensive testing over different conditions and geographies has ensured that we bring out products that meet the requirement of our diverse customers yet ensure performance levels are in no way compromised!
India StoryThe journey of Fast&Up continues.
With highly innovative Swiss R&D and Italian inputs, the company aims to revolutionize the way sports nutrition is administered. The Sports journey that began in Switzerland with a vision to provide innovative products to the market has become a recognizable brand in Europe and USA is now making its way to India!
Indian sport has been waiting to take off for a long time. Awareness of nutrition has been on the rise. However, the lack of quality alternatives and education has been a dampener. Fast&Up has taken upon itself an ambitious target of educating and providing high-class, innovative sports nutrition to India. This includes people across the spectrum right from the Elite athletes to the occasional health enthusiasts who frequent the gym.
With athletics & sports getting the attention they deserve and Indian Athletes being empowered to compete on various platforms, the sports scenario in India is truly shifting towards a positive direction of progress. Fast&Up intends to provide nutrition support to Indian Athletes in their endeavor to take on the best in the world!